Headspace Challenges: In-app experience
UX Research and Design
MY ROLE
UX Researcher
RESPONSIBILITIES
Background research, User interviews, and data analysis
TEAM MEMBERS
Product manager, UX Designer, Brand Designers, Copy Writer, and Content Production
PROJECT TIMELINE
May - Aug 2023
OVERVIEW
We explore B2B challenges and the current beta test to identify areas of improvement and ways to increase employee engagement. Additionally, we identify if Headspace should expand challenges to a D2C offering.
PROBLEM
Headspace challenges:
Lack personalization
Encourage social loafing
Lack seamless in-app integration
PROCESS
Background research
Stakeholder interviews
Competitive analysis
User interviews
Data analysis
Ideation workshop
Design development
RESEARCH
Business Impact
Our background research revealed that the development of challenges as an in-app experience presented a significant opportunity for Headspace.
Competitive analysis
Our competitive analysis provided valuable insights into how competitors were incorporating gamification elements, and where they positioned themselves within the categories of static challenges, wells, dynamic challenges, and care.
Data analysis
Following our interviews, I identified overarching themes that would help develop the strategy used to design for the Challenges.
Here’s what we discovered:
“Think about challenges being modular and customizable. One size will not fit all companies.”
Enterprise Admin
“We need a simple way to track user progress throughout challenges.”
Engineering
Sketches
“B2B stakeholders want to see employees are using the product — increase awareness that the product/benefit exists.”
B2B Challenges Team
“Clients always want to hear what’s new, and they want to see fresh offerings.”
Client success
Following our initial research findings, my team and I worked to develop designs based on research insights.
